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~isPartOf:"Discussion paper series / IZA"
~isPartOf:"Journal of marketing management : MM"
~person:"Goodstein, Ronald Charles"
~subject:"Brand image"
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Discussion paper series / IZA
Journal of marketing management : MM
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Call back the jury : reinvestigating the effects of fit and parent
brand
quality in determining
brand
extension success
Milberg, Sandra J.
;
Goodstein, Ronald Charles
;
Sinn, …
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10009761861
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