of a bundle of advertising tools (videos, texts, slogans). Stark gender differences emerge. Negative advertising … that our results are not driven by gender identification with the candidate, ideology, or other voter's observable … attributes. Effective strategies of persuasive communication should thus take gender into account. Our results may also help to …

This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised … advertising is rampant and products are generally ineffective with potentially serious side effects. We control for the targeting … exposure to deceptive advertising is associated with a lower probability that women, and a higher probability that men, consume …

these activities are discussed and an interpretation of the country differentials in the family caretaking gender gaps is … ; gender inequality ; opportunity cost ; market replacement approach …

We examine the relationship of child gender with family and economic outcomes using a large dataset from the Polish … Household Budgets' Survey (PHBS) for years 2003-2009. Apart from studying the effects of gender on family stability, fertility … gender on consumption patterns. We find that a first born daughter is significantly less likely to be living with her father …

We examine the effects of fast-food restaurant advertising on television on the body composition of adolescents as … from the National Longitudinal Survey of Youth 1997 and data on local fast-food restaurant advertising on television from … Competitive Media Reporting. Exposure to fast-food restaurant advertising on television causes statistically significant increases …

of individuals to information. Goods advertising is competing with political information for people's attention. This …, though not in all cases. -- Globalisation ; agenda-setting ; information-rich societies ; scarcity of attention ; advertising …

Using data from the National Longitudinal Survey of Youth, this paper examines the role of gender in the promotion …. Specifically, how do the factors related to promotion differ for men and women? How do gender differences in promotion translate … into differences in subsequent wage growth? To what extent does the promotions gap contribute to the gender wage gap? In …