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How do the social media affect the success of charitable promotional campaigns? We use individual-level longitudinal data and experimental data from a social-media application that facilitates donations while broadcasting donors' activities to their contacts. We find that broadcasting is...
Persistent link: https://www.econbiz.de/10010355754
Social media use plays an important role in shaping individuals' social attitudes and economic behaviours. One of the first well-known examples of social media campaigns is the Ice Bucket Challenge (IBC), a charity campaign that went viral on social media networks in August 2014, aiming to...
Persistent link: https://www.econbiz.de/10014249386
Word-of-mouth, referral, or viral marketing is a highly sought-after way of advertising. We undertake a field experiment that compares incentive mechanisms for encouraging social media shares to support a given cause. Our experiment takes place on a website set up to promote a fundraising drive...
Persistent link: https://www.econbiz.de/10010252708
In this article, we describe how well-being changed during 2020 in ten countries, namely Australia, Belgium, France, Germany, Great Britain, Italy, Luxembourg, New Zealand, South Africa, and Spain. Our measure of well-being is the Gross National Happiness (GNH), a country-level index built...
Persistent link: https://www.econbiz.de/10012705692
How do modern social movements broaden their base? Prompted by the viral video footage of George Floyd's murder, the Black Lives Matter (BLM) movement gained unprecedented scope in the spring of 2020. In this paper, we show that pandemic exposure (COVID-19 related deaths) significantly increased...
Persistent link: https://www.econbiz.de/10013471464
- productivity, profitability and female employment. For this both a decomposition model and the Inverse Probability Weighted …
Persistent link: https://www.econbiz.de/10012252703
unions are remarkable: unions in the workplace significantly improve productivity but reduce enterprise profitability …
Persistent link: https://www.econbiz.de/10010229934
Does the Internet undermine social capital or facilitate inter-personal and civic engagement in the real world? Merging unique telecommunication data with geo-coded German individual-level data, we investigate how broadband Internet affects several dimensions of social capital. One...
Persistent link: https://www.econbiz.de/10009307324
This study sets out to examine the extent to which access to credit and credit rationing are influenced by the microfinance type based on the major factors determining micro, small and medium enterprises' access to credit from microfinance institutions in the era of financial liberalization. The...
Persistent link: https://www.econbiz.de/10010510572
This article analyzes the impact of a local broadband expansion policy on electoral turnout and party vote share. We exploit a unique policy intervention involving staged broadband infrastructure installation across rural municipalities in the Province of Trento (Italy), thus generating a source...
Persistent link: https://www.econbiz.de/10011493737