De Meza, David E.; Irlenbusch, Bernd; Reyniers, Diane J. - 2010
trusting plays an important role. Trust is clearly associated with greater willingness to pay for insurance. Unlike in previous … work, trust in our setting is not about obligations being fulfilled. The contract is complete, simple and the possibility … policy designed to increase consumer information is likely to be ineffective. -- insurance selling ; trust ; persuasion …