M-shopping service quality dimensions and their effects on customer trust and loyalty : an empirical study
Year of publication: |
2023
|
---|---|
Authors: | Zhang, Ruoqing ; Jun, Minjoon ; Palacios, Sergio |
Published in: |
International journal of quality & reliability management. - Bingley : Emerald, ISSN 1758-6682, ZDB-ID 1466792-7. - Vol. 40.2023, 1, p. 169-191
|
Subject: | Customer loyalty | M-shopping service quality | Structural equation modeling | Trust | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Qualitätsmanagement | Quality management |
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