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Marketing investment and intangible brand capital
Bronnenberg, Bart J.
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Dubé, Jean-Pierre
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Syverson, Chad
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2022
Persistent link: https://www.econbiz.de/10013260232
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Millennials and the take-off of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.
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Dubé, Jean-Pierre
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Joo, Joonhwi
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2021
Persistent link: https://www.econbiz.de/10012419468
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Gains from convenience and the value of e-commerce
Huang, Yufeng
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Bronnenberg, Bart J.
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2021
Persistent link: https://www.econbiz.de/10012419473
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