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A new measure of brand personality

Geuens, Maggie (contributor); Weijters, Bert (contributor); … - 2008

Persistent link: https://www.econbiz.de/10003787830

Measuring asymmetries in brand associations using correspondence analysis

Greenacre, Michael J. (contributor); … - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001697171

Demand for pharmaceutical drugs: a choice modelling experiment

Merino Castelló, Anna (contributor) - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001939834

Banking behaviour after the lifecycle event of "moving in together" : an exploratory study of the role of marketing investments

Larivière, Bart (contributor); … - 2007

Persistent link: https://www.econbiz.de/10003407628

Sustainable food consumption, involvement, certainty and values : an application of the theory of planned behaviour

Vermeir, Iris (contributor); Verbeke, Wim (contributor) - 2005

Persistent link: https://www.econbiz.de/10003243515

Sustainable food consumption : exploring the consumer attitude - behaviour GAP

Vermeir, Iris (contributor); Verbeke, Wim (contributor) - 2004 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10002400470

The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers

Adams, Leen; Faseur, Tine; Geuens, Maggie - 2010

Persistent link: https://www.econbiz.de/10008821774

Complementarities, below-cost pricing, and welfare losses

Schlippenbach, Vanessa von (contributor) - 2008

We analyze below-cost pricing in retail markets and examine its impact on social welfare as well as on suppliers' incentives to invest in quality. Considering negotiations about a linear wholesale price between the retailer and her suppliers, we find that below-cost pricing aggravates the double...

Persistent link: https://www.econbiz.de/10003726078

Co-branding in advertising : the issue of product and brand fit

Geuens, Maggie (contributor); Pecheux, Claude (contributor) - 2006

Persistent link: https://www.econbiz.de/10003332108

The impact of the reference price system on the pharmaceutical market : a theoretical approach

Merino Castelló, Anna (contributor) - 2001 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001546844

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