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Understanding consumer heterog...
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Discussion papers / Forschungsschwerpunkt Arbeitsmarkt und Beschäftigung (IIMV)
Betriebswirtschaftliche Diskussionsbeiträge
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Die Betriebswirtschaft : DBW
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Harvard business review : HBR
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Consumer-brand relationships : theory and practice
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European Journal of Marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Psychology & marketing
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Harvard-Business-Manager : das Wissen der Besten
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Brand management ; Vol. 2
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Business horizons
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European journal of marketing : EJM
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Handbook of brand relationships
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of consumer studies
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Journal of Consumer Research
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Journal of the Academy of Marketing Science
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MIT sloan management review
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Strong brands, strong relationships
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Business Horizons
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Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
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Cahier de recherches / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
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Consumer psychology in a social media world
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Die Bank : Zeitschrift für Bankpolitik und Praxis
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Discussion paper / Forschungsschwerpunkt Arbeitsmarkt und Beschäftigung, Abteilung Wirtschaftswandel und Beschäftigung
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Discussion paper / Humboldt-Universität zu Berlin, SFB 649 Economic Risk
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European journal of marketing
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Changing fortunes : an industry study of British and German productivity growth over three decades
O'Mahony, Mary
;
Wagner, Karin
;
Paulssen, Marcel
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1994
Persistent link: https://www.econbiz.de/10004245226
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