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Consumer behaviour
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Journal of business research : JBR
2,022
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1,932
International journal of consumer studies
765
International journal of hospitality management
729
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667
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
518
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Asia Pacific journal of marketing and logistics
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Journal of international consumer marketing
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Tourism management : research, policies, practice
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Cogent business & management
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Journal of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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International journal of retail & distribution management
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Journal of fashion marketing and management
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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1
Instrumentelle Entscheidungsunterstützung im Marketing am Beispiel der Verbundproblematik
Decker, Reinhold
-
2000
Persistent link: https://www.econbiz.de/10001552848
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2
Konsumentenforschung in Web 2.0 : quantitative Analyse digitaler Kundenmeinungen am Beispiel der Mobiltelefonindustrie
Decker, Reinhold
;
Gnibba-Yukawa, Kumiko
-
2008
Persistent link: https://www.econbiz.de/10003863257
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3
Der Einsatz von Poisson-Regressionsmodellen zur Analyse von Konsumentenpräferenzen auf Basis von Online-Dialogdaten
Decker, Reinhold
;
Scholz, Sören W.
-
2007
Persistent link: https://www.econbiz.de/10003652552
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4
Wie viel darf guter Service kosten? : Einkaufsstättenbedingte Preiswahrnehmung im Selbstmedikationsmarkt
Decker, Reinhold
;
Scholz, Sören
-
2004
Persistent link: https://www.econbiz.de/10002609454
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5
Zur methodengestützten Validierung stochastischer Kaufverhaltensmodelle
Röhle, Matthias
;
Wagner, Udo
;
Decker, Reinhold
-
1998
Persistent link: https://www.econbiz.de/10013385341
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6
Assoziationskoeffizienten und Assoziationsregeln als Instrumente der Verbundmessung : eine vergleichende Betrachtung
Decker, Reinhold
;
Schimmelpfennig, Heiko
-
2001
Persistent link: https://www.econbiz.de/10013385387
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7
Good odd prices and better odd prices : an empirical investigation
Wagner, Ralf
;
Wendling, Michael
;
Beinke, Kai-Stefan
-
2002
Persistent link: https://www.econbiz.de/10013385394
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