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~isPartOf:"Does marketing need reform? : fresh perspectives on the future"
~person:"Kotler, Philip"
~person:"Peichl, Andreas"
~subject:"Marketing"
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Does marketing need reform? : fresh perspectives on the future
Legends in marketing
10
Always learning
7
wi - Wirtschaft
6
The Prentice-Hall series in marketing
3
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
2
Harvard business review : HBR
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Kellogg on marketing : the marketing faculty of the kellog school of management
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wi / wirtschaft
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wi wirtschaft
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Always Learning
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H2H Marketing : Case Studies on Human-to-Human Marketing
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Holt, Rinehart and Winston marketing series
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Journal of customer behaviour
1
Journal of marketing
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Journal of the Academy of Marketing Science
1
Legends in marketing series
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Macromarketing - a global focus ; Vol. 4
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
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Palgrave Executive Essentials
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Pearson Education International
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Pearson Global edition
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Perspectives marketing
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Prentice Hall marketing
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Sunrise ... sunset : challenging the myth of industrial obsolescence
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The Prentice Hall series in marketing
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The journal of business strategy
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ECONIS (ZBW)
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Ethical lapses of marketers
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 153-157)
.
2006
Persistent link: https://www.econbiz.de/10003430294
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2
Holistic
marketing
: a broad, integrated perspective to
marketing
management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
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