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Does marketing need reform? : fresh perspectives on the future
Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
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Research Papers / Graduate School of Business, Stanford University
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Management Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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European Journal of Marketing
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From Little's law to marketing science : essays in honor of John D.C. Little
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Journal of advertising research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Long range planning : LRP ; international journal of strategic management
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MSI reports : working paper series
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Marketing management : a quarterly business management publication of the American Marketing Association
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Working paper / Alfred P. Sloan School of Management, Massachusetts Institute of Technology : WP
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Business-to-business marketing management : strategies, cases and solutions
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Evolving and emerging issues in marketing strategy
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Graduate School of Business, Stanford University, Research Paper
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Handbook of marketing strategy
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Industrial management review : IMR
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Industrial marketing : a German-American perspective ; with 29 tables
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Customer advocacy : a new paradigm for marketing?
Urban, Glen L.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 119-125)
.
2006
Persistent link: https://www.econbiz.de/10003430127
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