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Does marketing need reform? : fresh perspectives on the future
Journal of marketing
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Always learning
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Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
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wi - Wirtschaft
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H2H Marketing : Case Studies on Human-to-Human Marketing
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Ethical lapses of marketers
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
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(pp. 153-157)
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2006
Persistent link: https://www.econbiz.de/10003430294
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Holistic marketing : a broad, integrated perspective to marketing management
Keller, Kevin Lane
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Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
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(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
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