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Consumers' purchase decisions and employer image

Rybaczewska, Maria; Sparks, Leigh; Sułkowski, Łukasz - In: Journal of retailing and consumer services 55 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012269053

Relationship between the brand identity with brand loyalty due to the mediating role of perceived value

Abedi, Reza; Azma, Fereydoon - In: Dutch journal of finance and management 3 (2019) 1/59, pp. 1-5

The aim of present study was to investigate the relationship between brand identity with brand loyalty regard to the mediating role of perceived value of the brand, brand trust, and customer satisfaction of brand. The research method was descriptive/monitoring -correlation type. The population...

Persistent link: https://www.econbiz.de/10012063114

Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms

Ray, Arghya; Bala, Pradip Kumar; Chakraborty, Shibashish; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012433342

Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity

Sreejesh, S. - In: Journal of retailing and consumer services 76 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014460872