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Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
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Krohmer, Harley
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2003
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1. Aufl.
Persistent link: https://www.econbiz.de/10001418958
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Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
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2012
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4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009514999
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3
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
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2009
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3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014012209
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Interkulturelles
Marketing
-Management : Erfolgsstrategien - Konzepte - Analysen
Emrich, Christin
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2014
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3., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10010212220
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