-out responses. Our empirical results show that both characteristics are important determinants. Consumers are more product loyal in … hedonic product groups than in utilitarian product groups and consumers are more brand loyal to high equity brands than to low …

In this article, contrary to popular belief, it is argued on the basis of Transaction Cost Economics that consumers … will become dependent subcontractors on electronic markets. Consumers invest time and effort building up a relation with a … discriminate prices. As subcontractors consumers face high switching costs and are thus dependent on producers or e …

the effect of socio-demographics. Using a sample of 269 Dutch consumers we estimate a Tobit (2) model explaining choice …

, against the background of bond market deregulation and weaker banks, keiretsu membership has become a burden rather than an …

Interactive decision aids (IDAs) typically use concrete product feature-based approaches to interact with consumers … designs by its effect on consumers’ mental representation of the product decision problem. Temporal distance is inherently … through which companies interact with their users and can further optimize IDAs so that they better match consumers’ mental …