//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"ERIM report series research in management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of promotion management : JPM"
~person:"Jong, Martijn G. de"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Japan"
~subject:"Mode"
~subject:"Online retailing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Japan
Mode
Online retailing
Consumer behaviour
15
Konsumentenverhalten
15
Brand management
6
Markenführung
6
Brand image
4
Markenimage
4
Brand
3
Globalisierung
3
Globalization
3
Markenartikel
3
Welt
3
World
3
Category Management
2
Category management
2
Cultural identity
2
Emotion
2
International marketing
2
Internationales Marketing
2
Kulturelle Identität
2
National culture
2
Nationalkultur
2
Acculturation
1
Advertising
1
Advertising effects
1
Automotive industry
1
Automotive services industry
1
Beziehungsmarketing
1
Business ethics
1
Cluster analysis
1
Clusteranalyse
1
Cognition
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer advice
1
Consumer ethnocentrism
1
Credit rationing
1
Decision
1
Designation of origin
1
Distribution channel
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Article in journal
1
Aufsatz in Zeitschrift
1
Working Paper
1
Language
All
English
2
Author
All
Jong, Martijn G. de
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Agatz, Niels
2
McMillan, Sally J.
2
Park, Jae Hee
2
Ahn, Euijin
1
Andrews, Lynda
1
Arli, Denni
1
Arslan, Alp
1
Bai, Huifeng
1
Baier, Daniel
1
Barnes, Bradley R.
1
Barnes, Liz
1
Bhat, Savita
1
Bianchi, Constanza
1
Brand, Benedikt
1
Chakraborty, Uttam
1
Chen, Guan-ru
1
Chen, Li-ming
1
Christodoulides, George
1
Chun, Eunha
1
Chung, Hwiman
1
Devece, Carlos
1
Dhir, Amandeep
1
Dolfsma, Wilfred
1
Duffy, Sarah
1
Farhangmehr, Minoo
1
Fok, Dennis
1
Fransoo, Jan C.
1
Garcia-Agreda, Sergio
1
Gautam, Vikas
1
Guercini, Simone
1
Ha, Hong Youl
1
Han, Min Chung
1
Heller, Jonas
1
Hesselink, Martijn Willem
1
Hussin, Nazimah
1
Jabeen, Fauzia
1
Jamshidi, Dariyoush
1
Janda, Swinder
1
Javernik, Pina
1
Jin, Byoungho
1
more ...
less ...
Published in...
All
ERIM report series research in management
International marketing review
Journal of promotion management : JPM
Journal of retailing and consumer services
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing
3
International journal of hospitality management
2
International journal of retail & distribution management
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
The service industries journal
2
E-business : state of the art of ICT based challenges and solutions
1
Handbook of strategic e-business management
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of wine business research : IJWBR
1
Journal of electronic commerce research : JECR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of promotion management : innovations in planning and applied research
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The journal of consumer marketing
1
Tourism and hospitality research : THR
1
Universia business review : UBR
1
World review of entrepreneurship, management and sustainable development
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
2
Assessing customer evaluation and revenue consequences of component sharing across brands in the vertical product line
Verhoef, Peter C.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002701449
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->