Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"ERIM report series research in management"
~isPartOf:"International marketing review"
~person:"Ge, Jiaye"
~person:"Jong, Martijn G. de"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Japan"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Japan
Konsumentenverhalten
Mode
Online retailing
Consumer behaviour
13
Brand management
6
Markenführung
6
Brand
4
Brand image
4
Globalisierung
4
Globalization
4
Markenartikel
4
Markenimage
4
Welt
3
World
3
Category Management
2
Category management
2
Cultural identity
2
International marketing
2
Internationales Marketing
2
Kulturelle Identität
2
National culture
2
Nationalkultur
2
Perceived brand globalness
2
Acculturation
1
Automotive industry
1
Automotive services industry
1
Beziehungsmarketing
1
Brand competence
1
Brand innovativeness
1
Brand transgression
1
Brand-nation connection
1
Buffering effect
1
Business ethics
1
Cluster analysis
1
Clusteranalyse
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer advice
1
Consumer ethnocentrism
1
Credit rationing
1
Cultural tightness and looseness
1
Decision
1
more ...
less ...
Online availability
All
Free
5
Undetermined
4
Type of publication
All
Book / Working Paper
7
Article
6
Type of publication (narrower categories)
All
Arbeitspapier
7
Working Paper
7
Article in journal
6
Aufsatz in Zeitschrift
6
Graue Literatur
3
Non-commercial literature
3
Language
All
English
13
Author
All
Ge, Jiaye
Jong, Martijn G. de
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Franses, Philip Hans
7
Christodoulides, George
5
Magnusson, Peter
5
Cleveland, Mark
4
Diamantopoulos, Adamantios
4
Donkers, Bas
4
He, Jiaxun
4
Michaelidou, Nina
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Agatz, Niels
3
Barnes, Bradley R.
3
Dellaert, Benedict G. C.
3
Fok, Dennis
3
Wang, Cheng Lu
3
Balabanis, George
2
Craig, C. S.
2
Dekimpe, Marnik G.
2
Dolfsma, Wilfred
2
Eliashberg, Jehoshua
2
Guzman, Francisco
2
Han, C. M.
2
Maher, Amro A.
2
Martín Martín, Oscar
2
Matarazzo, Michela
2
Monkhouse, Lien Le
2
Mooij, Marieke K. de
2
Moon, Byeong-joon
2
Palihawadana, Dayananda
2
Papadopoulos, Nicolas G.
2
Schlegelmilch, Bodo B.
2
Seo, Yuri
2
Shukla, Paurav
2
Veloutsou, Cleopatra
2
Aalst, Marcel van
1
Akram, M. S.
1
more ...
less ...
Institution
All
Erasmus Research Institute of Management
3
Published in...
All
ERIM report series research in management
International marketing review
Journal of business research : JBR
34
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing
5
Journal of marketing communications
5
International journal of hospitality management
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Marketing and multicultural diversity
2
The journal of product & brand management
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How does cultural tightness-looseness affect attitudes toward a local vs foreign
brand
transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
2
The dual impetus for perceived
brand
globalness and
brand
competence in a rapidly changing environment : the role of
Brand
-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
3
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
4
Explaining choice and share of category requirements of biologic meat
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861919
Saved in:
5
Assessing customer evaluation and revenue consequences of component sharing across brands in the vertical product line
Verhoef, Peter C.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002701449
Saved in:
6
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
7
Purchasing complex services on the Internet; an analysis of mortgage loan acquisitions
Vroomen, Björn
;
Donkers, Bas
;
Verhoef, Peter C.
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001806394
Saved in:
8
Consumer perception and evaluation of waiting time : a field experiment
Antonides, Gerrit
;
Verhoef, Peter C.
;
Aalst, Marcel van
-
2000
Persistent link: https://www.econbiz.de/10001600574
Saved in:
9
Changing perceptions and changing behavior in customer relationships
Verhoef, Peter C.
;
Franses, Philip Hans
;
Donkers, Bas
-
2001
Persistent link: https://www.econbiz.de/10001600639
Saved in:
10
Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn
;
Pelsmacker, Patrick de
- In:
International marketing review
26
(
2009
)
6
,
pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
