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Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann; Oates, Caroline; Pelsmacker, Patrick de; … - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
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Assessing customer evaluation and revenue consequences of component sharing across brands in the vertical product line
Verhoef, Peter C. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002701449
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Consumer perception and evaluation of waiting time : a field experiment
Antonides, Gerrit; Verhoef, Peter C.; Aalst, Marcel van - 2000
Persistent link: https://www.econbiz.de/10001600574
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Changing perceptions and changing behavior in customer relationships
Verhoef, Peter C.; Franses, Philip Hans; Donkers, Bas - 2001
Persistent link: https://www.econbiz.de/10001600639
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The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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Purchasing complex services on the Internet; an analysis of mortgage loan acquisitions
Vroomen, Björn; Donkers, Bas; Verhoef, Peter C.; … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001806394
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Explaining choice and share of category requirements of biologic meat
Verhoef, Peter C. (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861919