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Econometric analysis of the market share attraction model
Fok, Dennis; Franses, Philip Hans; Paap, Richard - 2001
Persistent link: https://www.econbiz.de/10001600632
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Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
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On the bass diffusion theory, empirical models and out-of-sample forecasting
Franses, Philip Hans (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772101
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A manager's perspective on combining expert and model-based forecasts
Franses, Philip Hans (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003651356
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Experts' stated behavior
Boulaksil, Youssef (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003651648
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Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van (contributor); Donkers, Bas (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003791622
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Modeling seasonality in new product diffusion
Peers, Yuri (contributor); Fok, Dennis (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008665029
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The launch timing of new and dominant multigeneration technologies
Mireles, Carlos Hernández (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008665058
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Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements
Nierop, Johannes Erjen Maurice van (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003303639
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Modeling the effectiveness of hourly direct-response radio commercials
Calli, Meltem Kiygi (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003719958