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Consumer behaviour
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Verhoef, Peter C.
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ERIM report series research in management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
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ERIM Report Series Research in Management
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MSI reports : working paper series
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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Marketing letters : a journal of research in marketing
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Retailing in the 21st century : current and future trends
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ERIM Report Series Reference
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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ECONIS (ZBW)
18
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1
The joint effect of relationship perceptions, loyalty program and direct mailings on customer share development
Verhoef, Peter C.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658721
Saved in:
2
Marketing communication drivers of adoption timing of a new e-service among existing customers
Prins, Remco
(
contributor
);
Verhoef, Peter C.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003484688
Saved in:
3
The moderating roles of relationship quality and dependency in retailers’ new product adoption decisions
Everdingen, Yvonne Maria van
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10008662388
Saved in:
4
Understanding brand and dealer retention in the new car market : the moderating role of brand type
Verhoef, Peter C.
(
contributor
);
Langerak, Fred
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002208428
Saved in:
5
Understanding the impact of brand delistings on assortment evaluations and store switching and complaining intentions
Sloot, Laurens M.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002513507
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6
Assessing customer evaluation and revenue consequences of component sharing across brands in the vertical product line
Verhoef, Peter C.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002701449
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7
The quest for citations : drivers of artice impact
Stremersch, Stefan
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003402298
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8
The theoretical underpinnings of customer asset management : a framework and propositions for future research
Bolton, Ruth N.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701446
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9
Further thoughts on CRM : strategically embedding Customer Relationship Management in organizations
Verhoef, Peter C.
(
contributor
);
Langerak, Fred
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701450
Saved in:
10
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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