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Brain Mechanisms of Persuasion...
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ERIM report series research in management
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Brain mechanisms of persuasion : how "expert powerʺ modulates memory and attitudes
Klucharev, Vasily
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contributor
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Smidts, Ale
(
contributor
); …
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2008
Persistent link: https://www.econbiz.de/10003791713
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Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
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Rijpkema, Mark
;
Smit, Gitty
; …
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2009
Persistent link: https://www.econbiz.de/10008664793
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