taste information in the presence of competition between the retailer's store brand and a manufacturer's national brand. In … popularity of different product features, the vertical differentiation between the two brands, and the cost of store brand … introduction. This interaction is most striking when the store brand introduction is not very costly. In this case, if one of the …

competition between the retailers store brand (SB) and a manufacturers national brand (NB). In our model, there is ex …

established brand to a superior (dominating) offer made by a less-established brand. Established brands are those for which … that the preference for a dominated established brand is linked to ambiguity aversion, a seemingly unrelated pattern of … brands, the last experiments assign brand names to monetary gambles, and it appears that (a priori unrelated) established …

In luxury brand management, experiences are essential. However, most of what we know about designing customer … specific approach to brand management. Using a grounded theory approach, we present a framework consisting of seven principles … traditional frameworks of brand management. By compiling best practices and the commonalities amongst the interviewed companies …