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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Marketing and multicultural diversity"
~person:"Cai, Zhen"
~person:"Grebitus, Carola"
~person:"Hoffmann, Stefan"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Environmental sustainability"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Viral marketing"
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Environmental sustainability
Konsumentenverhalten
Mode
Viral marketing
Consumer behaviour
18
Advertising effects
5
Brand management
5
Markenführung
5
Werbewirkung
5
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4
Markenimage
4
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3
Brand
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Cai, Zhen
Grebitus, Carola
Hoffmann, Stefan
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Dens, Nathalie
6
Smit, Edith G.
5
Chang, Chun-Tuan
4
Ko, Eunju
4
Kwak, Hyokjin
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Matthes, Jörg
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Sung, Yongjun
4
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Baek, Tae Hyun
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Bernritter, Stefan F.
3
Boer, Johannes de
3
Diehl, Sandra
3
Eisend, Martin
3
Li, Tongzhe
3
Mai, Robert
3
Messer, Kent D.
3
Mueller, Barbara
3
Naderer, Brigitte
3
Reijmersdal, Eva A. van
3
Russell, Cristel Antonia
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Røpke, Inge
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Welsch, Heinz
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Yoo, Chan Yun
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2
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Axsen, Jonn
2
Balderjahn, Ingo
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Bergh, Jeroen C. J. M. van den
2
Binder, Martin
2
Blackhurst, Michael F.
2
Blankenberg, Ann-Kathrin
2
Boerman, Sophie C.
2
Bronnmann, Julia
2
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of advertising : the quarterly review of marketing communications
Marketing and multicultural diversity
Journal of business research : JBR
36
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of consumer studies
6
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Journal of promotion management : JPM
5
Journal of the Academy of Marketing Science
5
Dresdner Beiträge zur Betriebswirtschaftslehre
4
International journal of hospitality management
4
International marketing review
4
Journal of behavioral and experimental economics
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
The journal of brand management : an international journal
4
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
SpringerLink / Bücher
3
Agricultural economics : the journal of the International Association of Agricultural Economists
2
Applied economic perspectives and policy
2
Business & society
2
Food policy : economics planning and politics of food and agriculture
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of marketing theory and practice
2
Lehrbuch
2
Schriftenreihe Studien zum Konsumentenverhalten
2
The journal of product & brand management
2
The service industries journal
2
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All
ECONIS (ZBW)
18
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18
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1
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
4
Risk preferences and purchase of energy-efficient technologies in the residential sector
Qiu, Yueming
;
Colson, Gregory
;
Grebitus, Carola
- In:
Ecological economics : the transdisciplinary journal of …
107
(
2014
),
pp. 216-229
Persistent link: https://www.econbiz.de/10011280263
Saved in:
5
Hungry bellies have no ears : how and why hunger inhibits sustainable consumption
Hoffmann, Stefan
;
Mai, Robert
;
Lasarov, Wassili
; …
- In:
Ecological economics : the transdisciplinary journal of …
160
(
2019
),
pp. 96-104
Persistent link: https://www.econbiz.de/10012169461
Saved in:
6
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
7
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
8
Multi-product category choices labeled for ecological footprints : exploring psychographics and evolved psychological biases for characterizing latent consumer classes
Steiner, B. E.
;
Peschel, A. O.
;
Grebitus, Carola
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 251-264
Persistent link: https://www.econbiz.de/10011796111
Saved in:
9
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
10
Conjoint effect of environmental labeling, disclosure of forest of origin and price on consumer preferences for wood products in the US and UK
Aguilar, Francisco X.
;
Cai, Zhen
- In:
Ecological economics : the transdisciplinary journal of …
70
(
2010
)
2
,
pp. 308-316
Persistent link: https://www.econbiz.de/10009242512
Saved in:
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