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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
~type:"book"
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Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
2
Beziehungsmarketing
1
Environmental consciousness
1
Kauf
1
Purchase
1
Relationship marketing
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Geuens, Maggie
13
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Vermeir, Iris
10
De Bock, Tine
5
Pandelaere, Mario
5
Brengman, Malaika
3
Van Kerckhove, Anneleen
3
Verbeke, Wim
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3
Baecke, Philippe
2
Buckinx, Wouter
2
De Wulf, Kristof
2
Faseur, Tine
2
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2
Pozzi, Lorenzo
2
Schoors, Koen
2
Steenhaut, Sarah
2
Van Den Heuvel, Milan
2
Vandecasteele, Bert
2
Adams, Leen
1
Boudt, Kris
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Briers, Barbara
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Brunsø, Karen
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Burez, Jonathan
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De Cannière, Marie Hélène
1
De Houwer, Jan
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De Man, Stefanie
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Hendrickx, Hendrik
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Huyghe, E.
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Janssens, Kim
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Lembregts, Christophe
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Maes, Ann
1
Pieniak, Zuzanna
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of electronic commerce research : JECR
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
ERIM report series research in management
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Econometric Institute research papers
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Research series / Erasmus Universiteit Rotterdam
1
Routledge companions
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Tinbergen Institute research series
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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ECONIS (ZBW)
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Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
2
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
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