This paper investigates the dominance strategies exerted by the dominant manufacturer for maintaining its dominant position in the channel system which is operating substitutable products and what influences they have on members of the whole channel system and the consumers. As to the channel...

This paper investigates the effect of product substitutability and relative channel status on pricing decisions under different power structures of a dual exclusive channel system where each manufacturer distributes its goods through a single exclusive retailer but two goods are substitute. A...