Snir, Avichai; Levy, Daniel; Chen, Haipeng - In: Economics Letters 155 (2017), pp. 157-163
Prices that end with 9, also known as psychological price points, are common, comprising about 70% of the retail prices. They are also more rigid than other prices. We take advantage of a natural experiment to document an emergence of a new price ending that has the same effects as 9-endings. In...