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Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects
Larceneux, Fabrice; Benoît-Moreau, Florence; Renaudin, … - Université Paris-Dauphine (Paris IX) - 2012
attribute salient, which has a positive impact on perceived quality. Pertinent implications for marketing and public policy are …
Persistent link: https://www.econbiz.de/10011074044
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Brand valuation at the crossroad of researches in Accounting, Finance, Management Control and Marketing
Farjaudon, Anne-Laure - Université Paris-Dauphine (Paris IX) - 2005
Persistent link: https://www.econbiz.de/10010905285
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Rethinking brand feminine dimension: brand femininity or brand femininities?
Darpy, Denis; Azar, Salim - Université Paris-Dauphine (Paris IX) - 2009
brands. Previous research in marketing considered the femininity of brands as a unidimensional construct often opposed to …
Persistent link: https://www.econbiz.de/10010905427
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Marketing für Zulieferunternehmen : eine Untersuchung auf typologischer Grundlage
Kolb, Heinrich Leonhard - 1988
Persistent link: https://www.econbiz.de/10000087408
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Kommunikationspolitik für Hochschulen : Analyse und Instrumentarium
Nietiedt, Thomas - 1996
Persistent link: https://www.econbiz.de/10000943428
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Efficient Consumer Response (ECR) : Basisstrategien und Grundtechniken, zentrale Erfolgsfaktoren sowie globaler Implementierungsplan
Heydt, Andreas von der - 1997
Persistent link: https://www.econbiz.de/10000952504