This case explores the aggregate influence of corporate marketing practices on public health and examines the … increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity … epidemic. Specifically, it engages a discussion about a significant yet overlooked dimension - targeted marketing to ethnic …

superstition and (3) to discuss the interest of superstition for marketing. An exploratory qualitative study allowed us to define …

This article examines the relationship between Islam and marketing. It pays a special attention to the influence of … islamic values, and of their interpretation, upon marketing system and practices. Muslim consumer's behavior goes from …

allocation choices onto the collective agenda of marketing academics. …

This case explores the aggregate influence of corporate marketing practices on public health and examines the … increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity … epidemic. Specifically, it engages a discussion about a significant yet overlooked dimension - targeted marketing to ethnic …