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Target Markets for Grain and Cotton Marketing Consultants and Market Information Systems
Vergara, Oscar; Coble, Keith H.; Hudson, Darren; … - In: Journal of Agricultural and Resource Economics 30 (2005) 01
of producer demand for marketing information and consultants is proposed that decomposes price received into exogenous … marketing consultants substitute for expenditures on market information systems. …
Persistent link: https://www.econbiz.de/10005805486
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The dimensions of marketing knowledge- an exploratory study
Kalika, Michel - Université Paris-Dauphine (Paris IX) - 1999
Persistent link: https://www.econbiz.de/10010861451
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Le choix d'un magasin: qu'est-ce qui fait courir les consommateurs?
Kalika, Michel - Université Paris-Dauphine (Paris IX) - 1984
Persistent link: https://www.econbiz.de/10010861492
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Les dimensions de la connaissance marketing : une étude exploratoire en vue de la définition d'un système d'accréditation des compétences
Gauzente, Claire; Kalika, Michel - Université Paris-Dauphine (Paris IX) - 1999
Persistent link: https://www.econbiz.de/10010861530
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Marketing Contracts, Overconfidence, and Timing in the Canadian Wheat Market
Mattos, Fabio; Fryza, Stefanie A. - In: Journal of Agricultural and Resource Economics 37 (2012) 3
This paper investigates factors that impact marketing performance in the Canadian wheat market. Using data provided by … marketing contracts offered by the CWB, earlier pricing tended to generate better performance, there was a negative relationship … between activeness and performance (suggesting overconfidence in marketing skills), and performance was generally worse in …
Persistent link: https://www.econbiz.de/10010881534
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A Benefit-Function Approach to Studying Market Power: An Application to the U.S. Yogurt Market
Hovhannisyan, Vardges; Bozic, Marin - In: Journal of Agricultural and Resource Economics 38 (2013) 2
This article provides a structural framework for studying the market performance of various food industries. It revisits the benefit-function approach to modeling demand and extends its application to the empirical industrial-organization literature. We illustrate the empirical value of our...
Persistent link: https://www.econbiz.de/10010881535
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Les prix en euro : questions, méthodes et premiers résultats
Desmet, Pierre - Université Paris-Dauphine (Paris IX) - 2002
The arrival in France of the euro in 2002, and the withdrawal of the franc, have been anticipated within many companies in all operational areas (payroll, billing and accounting for example). As far as price policy is concerned, the company must determine, beyond the compulsory legal conversion,...
Persistent link: https://www.econbiz.de/10010905094
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L'impact de la critique de presse sur la consommation culturelle : un essai de synthèse dans le champ cinématographique
Debenedetti, Stéphane - Université Paris-Dauphine (Paris IX) - 2006
Media critics are generally said to be an integral part of the cinema industry, as they influence both the supply (distribution and communication strategies) and demand (consumer's decision process) sides of the market (Debenedetti, 2006). Which lessons can be drawn from past research about...
Persistent link: https://www.econbiz.de/10010905125
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Comportements du consommateur : concepts et outils
Darpy, Denis; Volle, Pierre - Université Paris-Dauphine (Paris IX) - 2003
afin de prendre les meilleures décisions marketing. Analyse des décisions concrètes prises par les services marketing pour …
Persistent link: https://www.econbiz.de/10010905152
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Marketing et crise : entre réponses de fond et le marketing de la crise
Pras, Bernard - Université Paris-Dauphine (Paris IX) - 2009
Persistent link: https://www.econbiz.de/10010905167