Showing 1 - 10 of 48
The strategic value-curve approach has been widely acclaimed for at least ten years as a major innovation in the strategic field ; it meets a great success in many industries, based on its authors’ –Kim & Mauborgne- promise to make the competition irrelevant. The approach relies on a graphic...
Persistent link: https://www.econbiz.de/10011205308
Persistent link: https://www.econbiz.de/10010905300
Persistent link: https://www.econbiz.de/10010905024
Persistent link: https://www.econbiz.de/10010707300
Persistent link: https://www.econbiz.de/10010707882
Cet ouvrage présente les 40 thèmes essentiels du management stratégique sous forme de fiches synthétiques, claires et structurées. Il se destine à un public d’étudiants inscrits dans un premier cours de stratégie, et/ou désireux d’acquérir rapidement les connaissances...
Persistent link: https://www.econbiz.de/10011071824
Le groupe Unilever est le n° 2 mondial de la vente de produits de consommation courante, derrière Procter & Gamble. Il détient un grand nombre de marques leaders dans les secteurs de l’agroalimentaire, des cosmétiques et des produits d’entretien. Le cas insiste sur la nature...
Persistent link: https://www.econbiz.de/10011072363
Persistent link: https://www.econbiz.de/10010707802
Persistent link: https://www.econbiz.de/10010905111
The field of strategy is bubbling over with ideas. As such, this field has given rise to multiple distinctions and oppositions showing that strategy is not only a rationale science, but also a complex, iterative and practice-oriented art. Nonetheless, these oppositions may tend to interrogate...
Persistent link: https://www.econbiz.de/10011124187