What is the resilience of the marketing discipline? In other words, what is the perennity of the marketing concept, of … marketing principles and purpose, and what is the adaptive capacity of marketing over time? In what measure are marketing … marketing respond to the severe shocks that characterize our time and to what extent does it integrate societal issues? Are …

Présente les méthodes qualitatives et quantitatives utilisées en marketing, allant des études exploratoires aux … systèmes experts en passant par les analyses de données et la collecte d'informations. Resitue la recherche en marketing par …

This book reviews the past twenty years of research in marketing by considering the different research streams together … parts. The quantitative articles include such topics as marketing models, econometrics, productivity in marketing, diffusion … of innovation and industrial marketing; the qualitative articles include consumer behavior, industrial marketing and …

L'ouvrage présente des méthodes qualitatives et quantitatives de recherche marketing, de la conception du processus aux … des données. Restitue les méthodes explicatives et avancées de vérification. Aborde l'ingénierie marketing et les modèles …

This article examines the relationship between Islam and marketing. It pays a special attention to the influence of … islamic values, and of their interpretation, upon marketing system and practices. Muslim consumer's behavior goes from …