Do companies in developing countries can be modernised despite their culture, by fighting against it or simply by importing the so-called ―universal‖ standards developed in the west? Or, on the contrary, do they show that there is good in each culture, even in terms of management and that...

This article examines the implementation of The Principles of Action (Lafarge Group) in a Jordanian subsidiary. Two visions of life coexist in Jordan: a tribal vision with a group-based social hierarchy, and an in-group solidarity, a strong sense of honour; an Islamic vision based upon fairness...