Gérer en Jordanie : une coexistence problématique entre système hiérarchique et idéal religieux

This article examines the implementation of The Principles of Action (Lafarge Group) in a Jordanian subsidiary. Two visions of life coexist in Jordan: a tribal vision with a group-based social hierarchy, and an in-group solidarity, a strong sense of honour; an Islamic vision based upon fairness and equality, with a shared ideal. This can lead to difficulties. But the Principles of Action can be understood and reinterpreted in the light of this coexistence.