Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network...

Dès 2007, Mary Meeker (Morgan Stanley), la plus célèbre prévisionniste du Web1, annonce que la prochaine plus forte progression est celle des services mobiles, à partir de terminaux très simples à utiliser : l'iPhone 3G, la Wii, le Kindle… Son intuition est la bonne. Depuis cette date,...

This qualitative study is the first to validate immersion as a relevant concept to capture the essence of online commercial experiences. The studies identify the most important experiential components of e-commerce web sites using virtual reality devices and shed some light on the influence of...

This qualitative study is the first to confirm the validity of immersion as a relevant concept to capture the essence of online commercial experiences. Our study also highlights the specificities of immersive experiences engendered by virtual reality applications available on commercial web...

A debate around the book by Denis Segrestin ("Les chantiers du manager", Paris, Colin, 2004) gives an opportunity to hope for deeper and rigorous anaytical frameworks about organizational theories of firms. Two perspectives are suggested: firms as collective action systems open to their...

Including real options in firms ’ value raises numerous difficulties. Limitations concerning the relevance of option pricing models outside financial markets are the most salient, but carrying out a valuation implies other assumptions, especially on firms’ governance. In particular,...

The article discusses the origins of the U-shaped average cost curve, which is one of the most widely used tools in microeconomic analysis. Its widespread use leads many to consider it as a basic tool, obscuring the fact that the graph of the U-shaped average cost curve is part of a complex...

A principal needs a worker for the production of a good. The worker can be hired as an internal agent, or an external agent under a contract. These two organizational modes correspond to in-house production and outsourcing, respectively. In each case, the agent earns experience benefits: future...