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Nouveau média, Internet peut être appréhendé de par ses caractéristiques économiques comme mass media. Il peut également être considéré du point de vue de la société qu'il dessine par le biais des communautés virtuelles et des agents intelligents comme "next media". Ces deux...
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For the Academics there is a difference between the teaching of management control and the practice of controllers. Why … this distinction ? This paper shows that management control is a management performance process. The management control …
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The arrival in France of the euro in 2002, and the withdrawal of the franc, have been anticipated within many companies in all operational areas (payroll, billing and accounting for example). As far as price policy is concerned, the company must determine, beyond the compulsory legal conversion,...
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Media critics are generally said to be an integral part of the cinema industry, as they influence both the supply (distribution and communication strategies) and demand (consumer's decision process) sides of the market (Debenedetti, 2006). Which lessons can be drawn from past research about...
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afin de prendre les meilleures décisions marketing. Analyse des décisions concrètes prises par les services marketing pour …
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La communication présente les principales applications de réseaux de neurones en marketing …
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