Cinema is a specific industry characterized by high fixed costs, non-rivalry of consumers, an exogenous price and different channels of diffusion. Despite of the boom of rival media (TV, recorders, DVD, etc.), the cinema in theaters is a growing industry which reinforces the domination of the...

From January 1, 2005, the accounting standards applicable to publicly traded European banking institutions will be the standards issued by the IASB. The purpose of this paper is twofold. From a sample of nineteen European banking institutions, we first study the characteristics of this fair...

This article examines the impact of the perceived justice of loyalty programs on the ‘satisfaction with the program – relationship satisfaction' link. First, elements of loyalty programs that are assessed by customers in terms of perceived justice are identified thanks to a qualitative...

The study proposes analyzing the complex links between the standardization and regulation of mobile phone markets from a political economy perspective. Moreover, this study examines these links by taking into consideration, from a Schumpeterian perspective, the market disequilibrium and the...

Loyalty programs have been the object of a growing interest in the area of marketing. However, it is quite surprising that there is no generally accepted theoretical or empirical research that study how these programs could elicit negative effects over consumer behavior. Using a two-step method,...