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notions of « industrial district » or « clusters ». Encouraged by more recent works of Porter (1998), national volontaries … foundations of the performance of the clusters and conditions of their implementation. Thus, after a literature review where we … put in obviousness elements fastened to the industrial district performance and clusters (and more largely to phenomenon …
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Loyalty programs have been the object of a growing interest in the area of marketing. However, it is quite surprising that there is no generally accepted theoretical or empirical research that study how these programs could elicit negative effects over consumer behavior. Using a two-step method,...
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This article examines the impact of the perceived justice of loyalty programs on the ‘satisfaction with the program – relationship satisfaction' link. First, elements of loyalty programs that are assessed by customers in terms of perceived justice are identified thanks to a qualitative...
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more complex, and have increased the interdependency between network entrepreneurs, normalizers, and regulators. From a …
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innovation production level, such as the Competitiveness Clusters. The aim of this paper is to provide a case study that …
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