Cette recherche se donne pour objectif de présenter les résultats de plusieurs études concernant la fréquentation des points de vente. Les investigations portent sur trois dimensions essentielles pour caractériser la fréquentation d'une grande surface alimentaire : la valeur du client, la...

Benefits that customers derive from their participation to relationship programs are not only economic, or even utilitarian (e.g., convenience). In this article, we shed some light on the variety of perceived benefits – utilitarian, hedonic and symbolic – that customers may retreive as...

Regular brand buyers may be brand loyals if they exhibit strong and positive attitudes towards the brand leading them to be committed to purchasing it in the future. They can also buy the brand regularly out of mere habit or for practical reasons. This is called inertia. Finally, regular brand...