Purpose – Brand management systems (BMSs) are of prime importance for brands to monitor effective brand management and enhance firms' performance. The existing scales take various conceptual bases and sometimes eliminate some dimensions, depending on the sector of activity. Based on praxis and...

On the basis of an in depth analysis of the flow of revenues within the music industry and of the emerging practices, we attempt to understand the logic at play in the current evolution of the structure of the industry. We claim that the record companies used to play a role that was useful for...

Brand management contributions to performance are regularly questioned by CEOs. A few studies tried to assess the impact of brand management systems (BMSs) upon brand performance while there are still issues about the reliability and validity of the scale across business sectors. This study...

This paper aims to highlight the mediator role of hedonic responses in the relation between animated images and attitudinal responses. It has another objective which is to show off the moderator role of product category. To this purpose, we have manipulated two categories of advertising opposing...

This paper explores the role of critics in the arts and entertainment industries through a multi-disciplinary literature review. By synthesizing works from authors in the fields of management, economics, sociology, and information sciences, it raises three principal issues. It begins with a...

This article analyses the behavior of the French media during the campaign leading to the 29 May 2005 referendum on the Treaty Establishing a Constitution for Europe. It is shown that the French media bears their share of responsibility in the rejection of the Treaty as they campaigned in favor...