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Le report d’achat expliqué par le trait de procrastination et le potentiel de procrastination

Darpy, Denis - Université Paris-Dauphine (Paris IX) - 2002

This article focuses on two individual and situational factors leading to purchase delay. The consumer procrastination … trait captures the individual tendency to delay purchase while the procrastination potential of a given situation reflects … procrastination trait (CPTS). A 2 X 2 X 2 experiment is designed to show first and second order interactions between the consumer …

Persistent link: https://www.econbiz.de/10010905359

Importance de la procrastination dans le processus de décision d'achat. Approche sémiotique et mesure

Darpy, Denis - Université Paris-Dauphine (Paris IX) - 2000

Consumer procrastination has ermerged as important individual variable along multiple situational variables to explain … purchase delay. This article provides an analysis of consumer procrastination using a semiotic approach. It clarifies the …

Persistent link: https://www.econbiz.de/10010706703

Réponses des consommateurs à la suppression des suremballages sur les MDD

Monnot, Elisa; Reniou, Fanny; Parguel, Béatrice - Université Paris-Dauphine (Paris IX) - 2014

Could eliminating overpackaging from private labels be a lever for a responsible positioning without any effect on purchase intention? Drawing on the attribution theory framework, this research uses an experiment on 217 French respondents and shows that eliminating overpackaging does have an...

Persistent link: https://www.econbiz.de/10011093887

Comprendre et identifier les consommateurs qui ont tendance à "tout" garder

Guillard, Valérie; Pinson, Christian - Université Paris-Dauphine (Paris IX) - 2012

Les consommateurs doivent fréquemment prendre une décision concernant des produits encore utilisables mais dont ils n'ont plus l'utilité et qui ne valent pas, à leurs yeux, la peine d'être revendus. Cet article montre que certains consommateurs ont tendance à les garder au lieu de s'en...

Persistent link: https://www.econbiz.de/10011073269

Re-discovery and re-interpretation of ethnic heritage: a semiotic exploration of French ethnic consumers’ reculturation process

Darpy, Denis; Dercourt, Virginie - Université Paris-Dauphine (Paris IX) - 2008

By means of qualitative studies of ethnic consumers with Moroccan, Tahitian, Turkish and Congolese backgrounds, this article demonstrates that ethnic consumers in France are experiencing reculturation through consumption, using products, brands and points of sale to negotiate this re-discovery...

Persistent link: https://www.econbiz.de/10010706450

L'orientation régulatrice : un concept prometteur en marketing

Boesen-Mariani, Sabine; Gomez, Pierrick; Gavard-Perret, … - Université Paris-Dauphine (Paris IX) - 2010

This article aims at synthesizing the body of research that deals with regulatory focus, a concept that has captured the attention of a growing number of marketing researchers in the last few years, particularly because of the new perspective it brings to motivation. After introducing Higgins's...

Persistent link: https://www.econbiz.de/10011082474