This research presents a new scale, the health regulatory focus scale, which measures an individual's tendency to use promotion or prevention strategies in the pursuit of health goals. We conducted five studies in France to develop the scale which is made up of two subscales for prevention and...

This article aims at synthesizing the body of research that deals with regulatory focus, a concept that has captured the attention of a growing number of marketing researchers in the last few years, particularly because of the new perspective it brings to motivation. After introducing Higgins's...

La nutrition suscite un intérêt croissant chez les industriels de l'agroalimentaire. Chaque année, on assiste ainsi à des lancements de plus en plus nombreux de nouveaux produits présentant des bénéfices nutritionnels. Cependant, il est utile de rappeler que la nutrition n'est pas un...

Martin and Tesser (1989, 1996) proposed a “rumination theory” to describe a form of behavior where individuals dwell on recurrent negative thinking for no particular reason. Adopting a motivational approach, they present rumination as an often counterproductive thinking which stems from a...

Background Nutrition labeling usually describes food product composition in terms of nutrients. This article aims at investigating the influence of nutrition labeling on use and understanding of nutrition information in workplace restaurants and comparing the difference between a nutrient-based...

This article aims to study the factors that contribute to increasing the naturalness of non-natural products. An experimental survey investigates the influence of product process and content modifications. Our results support the process dominance hypothesis by showing that process modification...

This research aimed at assessing the impact of a water intervention program on fluid intake over a 12-month period in free-living conditions. A total of 178 French women with low fluid intake habits were enrolled in a short-term program from 4 weeks’ to 4 months’ duration including home...

Martin and Tesser (1989) proposed a “rumination theory” to describe an unintentional and recurrent cognitive process where the individuals dwell on recurrent negative thoughts despite the absence of immediate environmental cueing. Their motivational approach presents rumination as a...

Introduction et But de l’étude. – L’information nutritionnelle fait l’objet de nombreuses réflexions de la part des pouvoirs publics et de l’industrie agroalimentaire, via par exemple les travaux du Programme National Nutrition Santé, la réforme européenne sur l’étiquetage...