This research presents a new scale, the health regulatory focus scale, which measures an individual's tendency to use promotion or prevention strategies in the pursuit of health goals. We conducted five studies in France to develop the scale which is made up of two subscales for prevention and...

The ways in which consumers make judgments about the nutritional quality of food products are a major concern for public policymakers. Given the focus on nutrition information in public health policies, the information processing paradigm has been widely used in past research. However, there is...

Nutritional labeling usually described food products composition in terms of nutrients . This article aims at comparing the effect of the nutrients labeling vs. an alternative labeling based on food groups. In this respect, an experimentation has been conducted in two companies’ restaurants...

Understanding the decision process underlying consumers’ nutrition choice is crucial for public policy makers and food industry. Most published scientific research that focused on nutrition choice has been widely influenced by information-processing theory because of the importance of...