The design and topology of a neural network is still an important and difficult task. To solve the problems of topology posed by the introduction of connexionism, new approaches are proposed, and especially a combination of induction rules with a statistical estimation of the neuron coefficients...

According to Roney (2003), when exposed to potential mates (young women), men show greater conformity to female mate preferences. This study conceptually replicates and extends this finding to show that women also respond to female physical attractiveness. When exposed to attractive women...

Bulletin board methodology emerged at the end of the 1990s and is becoming the most frequently used qualitative study technique. This interactive approach groups a community of participants in a private or public online forum for a duration that varies from several days to several months....

Si, pendant longtemps, l’e-mail a constitué le mécanisme de diffusion privilégié des annonceurs, les plateformes communautaires permettent l’introduction de nouveaux outils de transmission. Un regard analytique et scientifique est porté sur les processus de diffusion de chacun de ces...

This paper identifies social network analysis (SNA) as a newly emerging methodology for the study of on-line communities in marketing. In order to examine what constitutes SNA, this paper reviews prior research on the topic: data-gathering techniques, measures of network structure (density,...

This article discusses a study that attempts to reach a better understanding of how the potential franchisees come to their decisions and attempts to compare this process with franchiser's perceptions. It initially focuses on the identification and on the decision-making process of French...

This article aims at discussing the various dimensions of budget allocation decisions made by final consumers. We review the main research and offer a conceptual typology of allocation choices at different levels (time, efforts, product categories, brands…). Then, we make suggestions to carry...