champ en plein développement où se combinent technologies de l'information, marketing et stratégie en vue d'accroître la … relationnelle ? Le choix est large: marketing direct, site Web, centre d'appels, programme de fidélisation, systèmes d …'information et solutions informatiques (automatisation de la force de vente - SFA - ou marketing automatisé - EMA), sont autant de …

Présentation des techniques marketing utilisées pour mieux identifier, cibler et fidéliser ses clients, et les outils … disponibles sur le marché : outils de datawarehouse et de datamining, de gestion des campagnes marketing. Cette nouvelle édition …

This case explores the aggregate influence of corporate marketing practices on public health and examines the … increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity … epidemic. Specifically, it engages a discussion about a significant yet overlooked dimension - targeted marketing to ethnic …

attribute salient, which has a positive impact on perceived quality. Pertinent implications for marketing and public policy are …

This case explores the aggregate influence of corporate marketing practices on public health and examines the … increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity … epidemic. Specifically, it engages a discussion about a significant yet overlooked dimension - targeted marketing to ethnic …