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The development of information and communication technologies (Internet, databases...) reduces the barriers of investment. Consequently, investors now have a wealth of opportunities available for diversifying their real estate portfolio geographically. However, neighborhoods residential...
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Drawing from an anthropomorphic view of consumption and a socio-psychological perspective, this paper defends the idea that a brand is perceived by consumers as having a sex, a sexual state and a gender. An exploratory qualitative analysis based on sixteen semi structured interviews was...
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The purpose of this article is to analyse the developmental process of co-operative inter-organizational relationships that entails transactions between French firms and Moroccan subcontractors. The examined industries are : chemical, textile, agrobusiness, mechanic engineering, metallurgical...
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