This article is based on research on Web site design and the purchase environment in store to conceptualize the relationships between Web site design and the consumer behavior. The framework suggested here recalls the relationships between the design, the perception of the Web site and the...

Since the late 90s,, European industries of electricity and gas have been subject to a process of concentration at both horizontal and vertical levels. At first glance, this consolidation is quite natural since, on the one hand, the application of European directives to open to competition has...

If we define e-competencies as the competencies developed in order to support the online activity of the organization, there is very few if any research that studies the relation between e-competencies development and firm’s performance.From the resource-based theory we studied empirically...

Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network...

A monopoly platform hosts advertisers who compete on a market for horizontally differentiated products. These products may be either mass market products that appeal broadly to the entire consumer population or niche products that are tailored to the tastes of some particular group. Consumers...