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The paper proposes an analytical framework for comparing different business models for producing information goods and digital services. It is based on three dimensions that also refer to contrasted literature: the economics of matching, the economics of assembling and the economics of knowledge...
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management, security, state sovereignty, etc. This contributory volume aims to address these related issues from a truly …
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Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network...
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to consumers in their assessment of the quality Internet retailers. Theses dimensions are access, easy of use, design …, products and services offering, interactivity, security, quality of information, reliability and service recovery. The second …
Persistent link: https://www.econbiz.de/10010861369
A monopoly platform hosts advertisers who compete on a market for horizontally differentiated products. These products may be either mass market products that appeal broadly to the entire consumer population or niche products that are tailored to the tastes of some particular group. Consumers...
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