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This paper develops a scale to measure consumer trust towards a web merchant. For this purpose, two studies were carried out. A total of 430 valid observations were used for the scale development. Exploratory and confirmatory factor analyses were performed to assess the psychometric properties...
Persistent link: https://www.econbiz.de/10011074329
The store entrance design reveals for retailers a choice between an easy access which can increase store traffic and a more selective access that encourages consumer involvement and experience in a brand universe. The aim of this research is to identify the main types of stores entrances and...
Persistent link: https://www.econbiz.de/10011093903
France's early adoption of Minitel and EDI in the 1980s was both a stimulus and an inhibitor to Internet-based e-commerce. It hindered the adoption of the Internet, but it also created the conditions for a rapid catch up when France switched to the Internet in 1997. The French were already open...
Persistent link: https://www.econbiz.de/10011166316
Efficiency arguments explain why commercial intermediaries exist and will continue to be involved in the exchanges despite the spread of digital networks. Commercial intermediaries provide producers and consumers with a set of information, logistic, securization and insurance (and liquidity)...
Persistent link: https://www.econbiz.de/10010735773
Lack of trust has been identified as the major barrier to the growth of electronic commerce. Building trust is essential for the success of web vendors, especially less-known ones. If trust is a sine qua non condition of e-commerce development, then understanding its determinants should be a...
Persistent link: https://www.econbiz.de/10011073717
The purpose of this article is to present a multi-items scale on Web retail service quality. After reviewing the …
Persistent link: https://www.econbiz.de/10010861369
Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network...
Persistent link: https://www.econbiz.de/10010734931
Persistent link: https://www.econbiz.de/10010861618
This research aims to help commercial web sites' manager to improve the performance of marketing investments in the development of traffic, amounting to more than 10% of sales. To do this, we present a typology of the process of choosing a merchant web site in order to highlight two major issues...
Persistent link: https://www.econbiz.de/10010755884
L’avènement du numérique, qui change notre rapport à l’information et à la connaissance, bouleverse nos modes de collaboration et nos modèles économiques.
Persistent link: https://www.econbiz.de/10011199620