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Regret has been studied in several fields: Economics, Psychology and Marketing. On the one hand, these studies have contributed to the conceptualisation and definition of regret, and on the other hand, they have provided useful information on the antecedents and consequences of the emotional...
Persistent link: https://www.econbiz.de/10010708060
Benefits that customers derive from their participation to relationship programs are not only economic, or even utilitarian (e.g., convenience). In this article, we shed some light on the variety of perceived benefits – utilitarian, hedonic and symbolic – that customers may retreive as...
Persistent link: https://www.econbiz.de/10011072513
different impact based on customer loyalty. For loyal customers, the perceived price attractiveness has an important direct …
Persistent link: https://www.econbiz.de/10011072656
in term of recommendations and consumer’s loyalty. A review of the literature concerning exchange and satisfaction has …
Persistent link: https://www.econbiz.de/10011073136
Regular brand buyers may be brand loyals if they exhibit strong and positive attitudes towards the brand leading them to be committed to purchasing it in the future. They can also buy the brand regularly out of mere habit or for practical reasons. This is called inertia. Finally, regular brand...
Persistent link: https://www.econbiz.de/10011073730
a loyalty program (utilitarian, hedonic and recognition benefits). We then explore the relationships between these …
Persistent link: https://www.econbiz.de/10010707304
Cette recherche se donne pour objectif de présenter les résultats de plusieurs études concernant la fréquentation des points de vente. Les investigations portent sur trois dimensions essentielles pour caractériser la fréquentation d'une grande surface alimentaire : la valeur du client, la...
Persistent link: https://www.econbiz.de/10010707698
La transversalité conceptuelle du transfert intra-organisationnel de connaissance ne manque pas de troubler le chercheur, qui tantôt y verra un processus d’apprentissage social et émergent, tantôt un processus formalisé, instrumentalisé dans le cadre d’un projet. Face à ce constat et...
Persistent link: https://www.econbiz.de/10011072390
Persistent link: https://www.econbiz.de/10011073081
Cette recherche vise à comprendre pourquoi une organisation adopte un nouvel outil de gestion en se centrant sur les raisons cognitives et émotionnelles à l’origine de ce phénomène. Pour ce faire, un dispositif qualitatif en deux étapes est mis en place : une étude de cas multi- site...
Persistent link: https://www.econbiz.de/10011073231