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Constatant qu’en gestion il est souvent fait référence au terme de vision et d’entreprise ou de dirigeant “ visionnaires ”, mais que paradoxalement il n’existe pas de définitions précises de ces termes, notre recherche se propose d’effectuer une analyse de la littérature portant...
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The paper dives into the controversies that make markets, exploring the processes at play behind the renewal of competitive landscape. The analysis of such processes is complex for several reasons: because they happen in environments riddled with ambiguities, because they involve temporal...
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De plus en plus d'entreprises vendent leurs murs, estimant que la propriété des bâtiments immobilise des capitaux nécessaires à leur développement.
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The emergence of the concept of ’sustainable development’leads companies to redefine the notion of performance and to implement practices to manage it.An exploratory research, undertaken in five multinational companies, highlights changes in their management systems and shows that companies...
Persistent link: https://www.econbiz.de/10011171573
Since the end of the apartheid regime, the number of advertisements casting actors from different racial backgrounds simultaneously has significantly increased. Comments about this development are multi-faceted. While some observers praise this technique as the ideal social mirror of the...
Persistent link: https://www.econbiz.de/10011265543
Purpose – Using Keller's brand equity framework, the purpose of this paper is to investigate the impact of the firm's environmental communication on brand equity, and specifically its impact on brand image, through the strength and favourability of brand environmental associations....
Persistent link: https://www.econbiz.de/10010960552
L'une des grandes tendances en matière de communication publicitaire actuellement réside dans la mise en avant d'arguments écologiques, à savoir " toute revendication, indication ou présentation, sous quelque forme que ce soit, utilisée à titre principal ou accessoire dans une publicité,...
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