Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network...

In an extended variant of the life-cycle hypothesis, saving behaviour is shown to depend crucially on the interaction between two preference parameters : γ, which represents risk attitudes (aversion, prudence…), and δ, the rate of time depreciation. Hence, the predictions of four specific...

Whereas customers are often sollicited for personal data online, we investigate the relationship between general privacy concern, specific perceptions of the request and response behavior (i.e., fill up / do not fill up the form). Our study finds that more than 40% of the respondents agree to...

This paper develops a scale to measure consumer trust towards a web merchant. For this purpose, two studies were carried out. A total of 430 valid observations were used for the scale development. Exploratory and confirmatory factor analyses were performed to assess the psychometric properties...

It is often (implicitly) assumed that e-commerce behavior is similar in countries with a similar culture in terms of Hofstede's dimensions. Through a study of e-commerce behavior of 969 private consumers and company representatives on 50 products, this paper proves there are actually significant...

Digital technologies play a major role in the profound changes that characterize political and economic regulations both within nation states and in international relations. They often provide the conditions for these evolutionary processes by means of new modes of information circulation, of...